Viktorija is a London-based creative working in corporate finance, where fashion serves as her outlet for self-expression. Through her Substack and Instagram, she explores how style can influence mood, confidence, and the rhythm of everyday life.

Inspired by the strong women she grew up around — especially her mother and aunt — Viktorija believes that good style is deeply empowering. Lately, she’s drawn to the quiet strength of 90s minimalism, balancing feminine and masculine codes with ease.

Her approach to style is ever-evolving, led by intuition rather than trends. The best shift she’s made? Removing anything that doesn’t feel right. For Viktorija, less is always more.

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