Luma De Melo - Based in NYC, my love for fashion and personal style began as a quiet teenager raiding my mom’s closet - drawn to oversized silhouettes that made me feel like myself and sparked an early love for styling and bringing creative visions to life. Working as a model from a young age deepened that connection, showing me how clothing can be used to tell a story and express the self. I’ve always seen clothing as a personal language - a way to communicate identity without saying a word.

Over time, I became rooted in the belief that intentional style can transform the way we show up - that investing in your personal style makes getting dressed feel effortless, expressive, and aligned. My approach is capsule-minded: a thoughtful balance of staple and statement pieces that evolve with you. I prioritize feeling good in what you wear, so that comfort and confidence come naturally.

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